Qualitative Research

Conversation icon

Our professionally trained moderators know how to keep a conversation going for maximum engagement.

Global icon

We've conducted interviews and focus groups throughout the continental U.S. as well as overseas.

Writers icon

We are a team of expert writers who handle everything from discussion guide development to engaging reports.

Quality icon

Our emphasis is on quality, not quantity of interviews, including the recruit itself.


Group discussions led by one of our professionally trained moderators. From focus groups (4-12 people) to individual interviews, our team has discussed a wide range of topics from banking to vaccinations and everything in between. We know how to be discreet with sensitive topics while still making everyone comfortable voicing their opinions. Check out our in-house research facility at our headquarters in Coastal Virginia.

Learn more about our Focus Group facility in Coastal Virginia

Online Communities:

Whether you call these communities or bulletin boards, the premise is the same; using an online platform to engage with your audience or customers about a specific topic. The range of platform tools we use are intuitive and customizable; including the level of interaction the respondents have with each other. These studies can range from a single day to weeks of engagement. Moderating a virtual room is more than just confirming everyone completed their tasks, our team ensures the details and clarity offered by the respondents lives up to your expectations.

On Camera:

Want to hold a focus group, but don't want to be limited by geography? Consider a web-interview. Just like a focus group or in-depth interview, only this is held online using a secure digital platform. Respondents can interact and see each other, while the moderator can share stimuli and get feedback on exercises just like you would in the room. Different than an online community which is more text-based and input-based, this is live conversation over video which you (our client) can also watch remotely. This is the perfect blend for when your team resides in multiple locations.

Still more:

While the big three methodologies are covered, I&A can also help your team with workshops (team building, insight generation, or next steps analysis). We also provide desk research including social media listening and in-person site intercepts. If you have a question to ask, we will help you get the answer.


Let’s discuss how we can work together

Contact Us

About us

Issues & Answers is your full-service marketing research firm located in Coastal Virginia.

With more than 30 years of expertise in all facets of research design (from exploratory, descriptive to causal), our in-house research teams led by skilled Account Executives develop and deliver quality data and analysis for clients worldwide. Our custom approach to your research needs and business objectives means we don't deploy the same study twice...unless of course it's a tracker study. Our data is clean and reliable - providing our clients with actionable information since 1988.