Telephone Interviewing

Since 1988 I&A has been performing public opinion surveys and research studies via telephone interviewing. Now, with more than 500 interview stations in six US-based call centers and one international facility, we’ve conducted millions of telephone interviews in our 33-year history. From political polls to insurance brokers and the general population – we’ve spoken to a variety of target audiences. We stay current on recent trend numbers for landline versus cell phone records and adapt our sample approach accordingly. Our interviewers are trained on safety protocols in terms of cell phone use as well as how to discuss delicate subject matter such as disease, death and personal & identifying information. Each team is professional, courteous and efficient.

One of the aspects that separates I&A from other call centers is the fact that we do not rely on auto-dialers, we manually punch in each and every telephone number in our facilities.

Computer assisted Telephone Interviewing (CATI)

Longevity

In an increasingly digital world where human interaction is becoming sparse, I&A has been a consistent presence and leader in the CATI space for more than 33 years. As other full-service marketing research agencies “aged-out” of this tried and true methodology, we expanded.

Word-of-mouth

Our repeat clients spread the word for us. Here’s what just one of them has to say about working with I&A, specifically for telephone studies:

“I’ve been in the market research business for 25 years, both on the client-side and supplier-side. Finding a great call center to handle our work (and handle it well) was always a chore, with more bad experiences than good. And let’s face it, us, as call center clients, are not that easy to please. The quality of work at Issues & Answers is second to none.”

Telephone Capabilities

Inbound, outbound and recorded
Quota enforcement
Sample design and curation
Sample management

U.S. and International
Native language interviewing
Transcription services
WinQuery or web-based platform

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About us

Issues & Answers is your full-service marketing research firm located in Coastal Virginia.

With more than 30 years of expertise in all facets of research design (from exploratory, descriptive to causal), our in-house research teams led by skilled Account Executives develop and deliver quality data and analysis for clients worldwide. Our custom approach to your research needs and business objectives means we don't deploy the same study twice...unless of course it's a tracker study. Our data is clean and reliable - providing our clients with actionable information since 1988.