All of our moderators have gone through some form of professional training. Be it through the RIVA institute, prior experience or certification courses – our moderators know how to engage respondents and keep the conversation flowing…we’re proud of that.
Asking the right questions is only half of the moderator's job, the other half is synthesizing feedback and prioritizing research findings that fit your project needs. I&A assists with focused recruiting efforts AND analysis for a full-service qualitative experience.
Dedicated Team Members
Our Group Facility Director has decades of marketing research experience. She has filled the most difficult of recruits and she always puts her clients first. This type of work ethic has overflowed into our qualitative support staff. We find creative ways to accomplish objectives.
- Analysis & Report Writing
- In-Person Presentations
- Teleconference Presentations
- Focus Groups
- Individual In-Depth Interviews (IDI)
- Mall & Central Location Testing
- Respondent Management
- Site Intercepts (Paper and CAPI)
- Video/Audio Recordings
- Workshops & Idea Generation Sessions