Online studies have specific needs depending on the methodology, though they all need to be user-friendly. There are a variety of tools and programs that I&A has access to in order to be efficient with our question asking for your project objectives. Respondent engagement is crucial to successful web studies; we thoughtfully review each project before it launches to optimize and promote quality responses in the data collection.
Our survey platforms allow us to handle a substantive amount of logic in terms of question flow. Most surveys are non-linear; they allow for complex skip patterns based on respondent input. We can rotate and randomize question order, and display photos/videos with timing control to ensure viewership. Basically, your survey is 100% customizable.
Online Qualitative Solutions
Qualitative research isn't limited to in-person, face-to-face meetings these days. Instead, use of platforms like online communities, mobile ethnographies and even video interviewing are very common. I&A Account Executives have been at the forefront for all of these project executions and will assist in creating, optimizing, recruiting and moderating your digital qualitative needs.
- Mobile engagement
- Online communities/bulletin boards
- Online surveys
- Video interviewing