DIGITAL SOLUTIONS

Online studies are relevant for nearly all audience types. I&A has conducted web surveys, communities and video interviews with a variety of respondent types (from teens to Boomers) across a wide variety of subject matter ranging from facial cleansers to travel destinations. The benefit of an online approach is its virtually limitless geographic reach.

Web Surveys and Digital Methodologies

Web Nuances

Online studies have specific needs depending on the methodology, though they all need to be user-friendly. There are a variety of tools and programs that I&A has access to in order to be efficient with our question asking for your project objectives. Respondent engagement is crucial to successful web studies; we thoughtfully review each project before it launches to optimize and promote quality responses in the data collection.

Complex Patterns

Our survey platforms allow us to handle a substantive amount of logic in terms of question flow. Most surveys are non-linear; they allow for complex skip patterns based on respondent input. We can rotate and randomize question order, and display photos/videos with timing control to ensure viewership. Basically, your survey is 100% customizable.

Online Qualitative Solutions

Qualitative research isn't limited to in-person, face-to-face meetings these days. Instead, use of platforms like online communities, mobile ethnographies and even video interviewing are very common. I&A Account Executives have been at the forefront for all of these project executions and will assist in creating, optimizing, recruiting and moderating your digital qualitative needs.

Web Capabilities

  • Mobile engagement
  • Online communities/bulletin boards
  • Online surveys
  • Video interviewing
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About us

Issues & Answers is your full-service marketing research firm located in Coastal Virginia.

With more than 30 years of expertise in all facets of research design (from exploratory, descriptive to causal), our in-house research teams led by skilled Account Executives develop and deliver quality data and analysis for clients worldwide. Our custom approach to your research needs and business objectives means we don't deploy the same study twice...unless of course it's a tracker study. Our data is clean and reliable - providing our clients with actionable information since 1988.