Industry Memberships

Being a member of multiple research (and related) associations keeps our team on their toes in terms of data collection and industry trens. Over the years, I&A team members have been involved in various aspects from sponsors, to speakers and even board members. We regularly attend conferences from both a supplier and a researcher standpoint to stay involved and knowledable to ensure our clients are executing research projects with best practices in mind.

AAPOR

American Association for Public Opinion Research (AAPOR):

The American Association for Public Opinion Research (AAPOR) is the leading professional organization of public opinion and survey research professionals in the U.S., with members from academia, media, government, the non-profit sector and private industry. AAPOR members embrace the principle that public opinion research is essential to a healthy democracy, providing information crucial to informed policymaking and giving voice to the nation's beliefs, attitudes and desires. It promotes a better public understanding of this role, as well as the sound and ethical conduct and use of public opinion research.

In addition to being a member of the AAPOR, I&A is also an a member of their AAPOR Trasparency Initiative. Learn more about that here.

AMA

American Marketing Association (AMA):

The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers. In 2015, the “Next AMA” launched four transformational strategies for its North American operations:

  • Committing to Service Leadership to customers, members and stakeholders.
  • Providing a proactive, differentiated and modern voice for a single unified, One AMA brand, One AMA Community.
  • Establishing an Intellectual Agenda that is harmonized across all platforms and channels based on an editorial strategy to feature the tension between Best Versus Next Practices™.
  • Building a personalized and connected Marketplace of knowledge that engages the AMA in a single community—always on, always connected…One AMA Community.
ESOMAR

European Society for Opinion and Market Research (ESOMAR):

ESOMAR is the global voice of the data, research and insights community. A truly global association since 1947. ESOMAR is a not-for-profit organisation that promotes the value of market, opinion and social research and data analytics. We’ve been providing ethical and professional guidance and advocating on behalf of our global membership community for 70 years.

QRCA

Qualitative Research Consultants Association (QRCA):

QRCA is a global association of the world's most innovative, collaborative and passionate market research professionals dedicated to maximizing the power of qualitative. QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research – focus groups, in-depth interviews, in-context and observational research, and more. Our goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.

Insights

Insights Association (IA):

Launched in 2017, the Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research and analytics industry: CASRO (founded in 1975) and MRA (founded in 1957). The result is a new, larger and more connected association with a unified, coordinated and higher profile voice, aligned in mission and message, and ultimately more effective at advancing the industry and profession in which we all share an abiding passion. The Insights Association strives to effectively represent, advance, and grow the research profession and industry.

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About us

Issues & Answers is your full-service marketing research firm located in Coastal Virginia.

With more than 30 years of expertise in all facets of research design (from exploratory, descriptive to causal), our in-house research teams led by skilled Account Executives develop and deliver quality data and analysis for clients worldwide. Our custom approach to your research needs and business objectives means we don't deploy the same study twice...unless of course it's a tracker study. Our data is clean and reliable - providing our clients with actionable information since 1988.